Automotive, Transportation, & Logistic
Automotive Industry - Car Lubricant

Most car lubricant brands in Indonesia are good at converting awareness into appeal; however advocate is relatively flat vis-a-vis awareness though most buyers advocate the brands.

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Automotive Industry - Car Tire

All brands in the car tire product category are optimal in converting "aware" to "appeal"; act vis-a-vis appeal is also good; act to advocate conversion however is not up to the mark.

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Automotive Industry - Car Spark Plug

All major brands in the car spark plug product category in auto industry have high awareness and appeal; ask is also surprisingly higher compared to other product categories in auto industry; not optimal in act to advocate.

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Automotive Industry - Car Battery

All the brands in the car battery market enjoy high awareness and appeal; ask is also typically high though are still not optimal in converting act into advocate

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Automotive Industry - Car

Japanese brands have a dominant position in the Indonesian car market; most brands are quite close to the optimal customer path, except the conversion from act to advocate, meaning customers are not too keen in recommending car brands

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