Youth, Women, Netizen in Indonesia 2014 provides unique insights culled out from the MarkPlus Insight Consumer Survey conducted last year. Starting on 2014, we expanded the scope of survey significantly to cover all 18 provinces across Indonesia and with as many as 21,283 respondents. The survey provided useful insights on today’s Indonesian consumer, who feels much more equipped and confident in the wake of a strong vibrant economic atmosphere around him. Here, we present some of the exclusive insights captured from the survey, ranging from spending allocations to product/service preferences, media habits and a quick sneak peek into their online shopping behaviour.
These Insightful Findings were presented in Marketeers Dinner Seminar, September 2014, by Levina Yulianti - Chief, Operations at MarkPlus Insight.