According to Internet World Stats, the number of internet users in 2013 reached 2.7 billion, which corresponds to 39% of the world population. The largest numbers came from Asia, with Japan, South Korea and Malaysia having the strongest internet penetration. In Indonesia, internet penetration still accounted for 30% of total population. However, it is growing at a fast pace, with more than 10 million new users every year, since 2010. Even as the number of internet users is expanding, netizen population is also growing, though not too fast. Netizen, loosely defined as people who access internet for more than three hours every day, currently account for only about 30% of total internet users.
Being a part of the new wave sub-culture, netizen is an appealing segment to be investigated. MarkPlus Insight has been conducting surveys targeting the netizen sub-culture since the past four years. Through the survey, the demographic pattern, behavior, media habit and inner desires and anxieties of Indonesia netizens are mapped.
Youth (15-30 years old) still dominate the netizen structure with about 47% of the total. Being a netizen, internet forms the biggest chunk of their total expenses, followed by daily food & beverages and communication
expenses. Most accessed sites are social media, search engines and news portals.
Based on their level of involvement in online social media, Netizens can be divided into passive and active users. Among them, active users have the strongest influence over other netizens, because they actively post comments and recommendations about interesting trends, happenings, places or things. Since netizens are highly connected to each other, they prefer recommendations from trusted connections such as family, friends, or their community at large. This fact is bound to affect the way companies advertise their brands.
• SEC A1, A2, B, C1, C2
• Age 15 – 64 years old
• Internet users more than 3 hours per day, accessed internet through pc/ laptop/netbook/ smartphone
Sampling size: 2,150 Internet users from 10 major cities (Greater Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Denpasar, Palembang, Pekanbaru, Banjarmasin)
Survey methodology: Paper and Pen Interview
For further information, do not hesitate to contact Ms. Levina Yulianti at +622157902338 ext. 560 or firstname.lastname@example.org