Article & News
BRI and AMDI – the other two Indonesia Champions bucked up for AEC 2015
Tuesday, 20 Oct 2015 18:52 PM
BRI and AMDI – the other two Indonesia Champions bucked up for AEC 2015
In a previous post, we mentioned the two Indonesia Champions which were felicitated at the inaugural ASEAN Marketing Summit – held earlier this month in Jakarta. The two winners were Polytron – an indigenous electronics manufacturer and Telkom – the largest telecom operator and a state-owned enterprise in Indonesia...
Indonesia Champions at the AMS 2015 – companies well positioned to take AEC head on!
Monday, 19 Oct 2015 18:20 PM
Indonesia Champions at the AMS 2015 – companies well positioned to take AEC head on!
At the inaugural ASEAN Marketing Summit earlier this month, marketing enthusiasts and businesspeople from Indonesia as well as ASEAN discussed the new landscape in the region with the kickstart of AEC (ASEAN Economic Community), and how to approach marketing in New Asean. Amidst discussions on strategic marketing and focus on regional cultures...
From STP to ME, Philip Kotler discusses marketing’s changing focus at AMS 2015
Tuesday, 13 Oct 2015 18:26 PM
From STP to ME, Philip Kotler discusses marketing’s changing focus at AMS 2015
The inaugural ASEAN Marketing Summit, organised by MarkPlus Marketeers in collaboration with the Philip Kotler Center for ASEAN Marketing (PKCAM), concluded last Friday (9th October) in Jakarta. Some of the notable developments included branding of Philip Kotler – the father of modern marketing – as the Ambassador for ‘Wonderful Indonesia’...
ASEAN Marketing Summit to advance dialogue on marketing tactics for the AEC
Monday, 5 Oct 2015 18:22 PM
ASEAN Marketing Summit to advance dialogue on marketing tactics for the AEC
The business community in the ASEAN, among other stakeholders, keenly awaits the onset of the ASEAN Economic Community (AEC) 2015 later this year – an event that marks creation of an open economy, with free movement of goods, services, and labour across the region. Indonesia, as the region’s most populated nation and biggest economy in terms of ...
ASEAN’s first regional marketing summit to be organised in October
Wednesday, 12 Aug 2015 14:38 PM
ASEAN’s first regional marketing summit to be organised in October
The Philip Kotler Center for ASEAN Marketing (PKCAM), established in 2005, has been at the forefront with the goal of promoting regional marketing in the ASEAN region. As the countdown to AEC 2015 kicks in later this year, PKCAM will organise the first ASEAN Marketing Summit in Jakarta in the month of October...
How to turn customer complaints into WOW experience
Friday, 15 May 2015 17:38 PM
How to turn customer complaints into WOW experience
It is a no-brainer that service is an integral part of the overall customer experience and their satisfaction not only hinges on the goods and services bought, but the entire purchasing experience. MarkPlus WOW Service Excellence Award (SEA) are aptly meant to recognise this very facet.
BMW, Telkomsel, and FDR discuss what it takes to become a WOW Brand!
Friday, 15 May 2015 17:36 PM
BMW, Telkomsel, and FDR discuss what it takes to become a WOW Brand!
MarkPlus’ endeavour to recognise brand champions, which started in 2013 with an award ceremony with the same name, transformed into what’s now called the Indonesia WOW Brand Awards. So far this year, MarkPlus has already presented WOW Brand Awards in the Communication, Hi-Tech and Media as well as the Healthcare industries.
Celebrating the spirit of WOW!City, Balikpapan and Banyuwangi recognised for tourism efforts
Friday, 15 May 2015 17:35 PM
Celebrating the spirit of WOW!City, Balikpapan and Banyuwangi recognised for tourism efforts
It is not only the brands which need to create a “WOW” experience for customers in this era of connectivity. The same goes for cities and regencies too, especially in a diverse and culturally rich archipelago like Indonesia, where these regions can truly leverage upon the New Wave marketing concept to realise their tourism potential.