Article & News
News more frequently viewed on desktop while mobile apps more popular for social media
Friday, 24 Jul 2015 18:36 PM
News more frequently viewed on desktop while mobile apps more popular for social media
News and social media are the top online activities for most netizens. MarkPlus Insight Indonesia Consumer Profile in Pontianak shows that while online news websites are typically accessed more frequently on desktop, smartphone applications are more commonly used for social media including Facebook, Twitter, and Instagram...
Over two thirds in Pontianak access internet daily, late teen youth most active netizen
Friday, 24 Jul 2015 18:35 PM
Over two thirds in Pontianak access internet daily, late teen youth most active netizen
Internet is gradually becoming an inseparable entity in our lives and Indonesians, at that, are world famous for being highly active online on social media. In Pontianak as well, MarkPlus Insight Indonesia Consumer Profile 2015 shows over 68% of the respondents use internet every day...
Family,friend recommendations greatly instrumental in creating banking products’ awareness
Friday, 24 Jul 2015 18:33 PM
Family,friend recommendations greatly instrumental in creating banking products’ awareness
Indonesia’s banking industry was recently marked ‘stable’ by ratings agency Moody’s, affirming investor confidence in the sector despite tightening margins and slower credit growth. That said, the real potential lies in serving the large underbanked population in Indonesia. Banks as well as other financial services industry players are scrambling..
Saving account penetration quite high, women actively seek spouse advice on banking products
Friday, 24 Jul 2015 18:30 PM
Saving account penetration quite high, women actively seek spouse advice on banking products
Pontianak, the largest and the capital city of West Kalimantan has witnessed strong regional economic growth thanks to industrialisation and export-oriented trade links with overseas cities. This has funnelled significant local and foreign investment in the province, which stood at about Rp9trn ($900m) by the first half of 2011, as per data from...
Women tend to have a stronger say in household electronic purchases
Friday, 10 Jul 2015 17:41 PM
Women tend to have a stronger say in household electronic purchases
It is not only the FMCGs where women take majority of purchasing decisions in the household. As it turns out, women are also actively becoming decision makers in what electronic devices are purchased for use in homes...
Majority in Medan pick own gadgets, though greater influence from spouse among women buyers
Friday, 10 Jul 2015 17:40 PM
Majority in Medan pick own gadgets, though greater influence from spouse among women buyers
Indonesia, thanks to its large young population, has earned its name as one of the most gadget-frenzy destinations, where youth are fast lapping up the latest gizmos and devices. From smartphones and tablets (or phablets) to laptops, portable media players and lately wearables, Indonesia’s internet-crazy population is known to be some of...
One third of respondents in Medan own four-wheeler though motorbikes almost ubiquitous
Friday, 10 Jul 2015 17:39 PM
One third of respondents in Medan own four-wheeler though motorbikes almost ubiquitous
Indonesia’s automotive industry has lately witnessed a bit of a slowdown in the wake of sluggish economic growth, affecting consumer sentiment. In May 2015, overall car sales, according to Gaikindo data, totalled 79,383 units as against 96,872 units sold during May 2014.
Nearly half of the respondents in Medan spend between IDR3m-5m on monthly expenses
Friday, 10 Jul 2015 17:39 PM
Nearly half of the respondents in Medan spend between IDR3m-5m on monthly expenses
Indonesia’s largest city outside the Java Island, Medan in north Sumatra is one of the crucial economic centres in the region. As the country aims to diversify its economic growth portfolio outside Java, second tier cities in Sumatra including Medan, Pekanbaru and Palembang witness increasing investment from local businesses and foreign investors.