Article & News
Indonesia WOW Brand Awards 2015 – Winners in the CPG, Property industries
Wednesday, 30 Sep 2015 18:03 PM
Indonesia WOW Brand Awards 2015 – Winners in the CPG, Property industries
In continuation with its efforts to recognise WOW Brands in Indonesia, MarkPlus organised yet another awarding ceremony in Jakarta yesterday for two industry groups: Property and Consumer Packaged Goods (CPG). The Indonesia WOW Brand Awards 2015 were held in the Ritz Carlton, Mega Kuningan in Jakarta, where brands from various CPG and...
WOW Brand 2015 Silver winner KIA – Targeting young buyers with stylish city cars
Wednesday, 16 Sep 2015 17:33 PM
WOW Brand 2015 Silver winner KIA – Targeting young buyers with stylish city cars
Japanese automakers such as Toyota and Honda have maintained a stronghold in the Indonesian car market for decades. Even as Toyota, together with subsidiary Daihatsu, as well as other Japanese brands including Suzuki and Nissan account for majority of the best-selling models in Indonesia, Korean automaker KIA is steadily gaining ground in the ...
MarkPlus Indonesia WOW Brand Awards 2015 – Meet the winners in ATL!
Monday, 14 Sep 2015 19:28 PM
MarkPlus Indonesia WOW Brand Awards 2015 – Meet the winners in ATL!
That Apple enjoys an immensely strong brand equity is no news. But more enviable perhaps is Apple’s global base of die-hard fans who would never bog down with the criticism, who would go on defending their choice of smartphones and laptops at great lengths and stick on, year after year, no matter what.
Why some consumer healthcare brands are better advocated than others?
Thursday, 11 Jun 2015 17:47 PM
Why some consumer healthcare brands are better advocated than others?
In consumer healthcare products, the highest BAR range is portrayed by adults’ multivitamin product category where one brand is highly dominating the category and a potential market leader with high exposure in the market. Similarly, the product category with the highest median is adults’ systemic analgesic, indicating high advocacy from consumers.
MarkPlus organises Indonesia WOW Brand Award 2015
Thursday, 26 Mar 2015 18:40 PM
MarkPlus organises Indonesia WOW Brand Award 2015
In keeping up with its tradition of recognising brands for their extraordinary achievements, MarkPlus kick-started the Indonesia WOW Brand 2015 awarding series yesterday. The event was held at the Ritz Carlton, Pacific Place in Kuningan, Jakarta.
What do the respondents in Indonesia WOW Brand 2015 research look like?
Wednesday, 25 Mar 2015 16:20 PM
What do the respondents in Indonesia WOW Brand 2015 research look like?
Getting the socio-demographic profile of respondents in a survey right is crucial to ensuring its effectiveness and hence MarkPlus Insight research pays special attention to their characteristics as well as the screening process.
Not all loyal customers become brand advocates. Here’s why?
Wednesday, 25 Mar 2015 16:09 PM
Not all loyal customers become brand advocates. Here’s why?
The findings are based on MarkPlus Insight research including 1350 respondents across 18 cities in Indonesia. The research shows that the customer path in healthcare and the telco, gadget and broadcast TV industry are similar, shaped into a ‘Door Knob’.
Being the most well-known brand today is not enough
Wednesday, 25 Mar 2015 15:46 PM
Being the most well-known brand today is not enough
In its second year since its inception last year, WOW Brand 2015 aims to recognize players who have been able to capitalize on their abilities to maintain strong relationships with customers – and sometimes even non-customers – to have the strongest advocate bases.