Article & News
Exploring the level of awareness and usage of financial comparison websites
Wednesday, 23 Sep 2015 17:55 PM
Exploring the level of awareness and usage of financial comparison websites
From shopping for just about anything online to booking a cab and ordering food and groceries, technology today enables financial transactions of varying types with a few clicks. This convergence of finance and technology has birthed a horde of ‘fintech’ start-ups aiming to zoom-in on the so-called neglected constituency – customers!
WOW Brand 2015 Silver winner KIA – Targeting young buyers with stylish city cars
Wednesday, 16 Sep 2015 17:33 PM
WOW Brand 2015 Silver winner KIA – Targeting young buyers with stylish city cars
Japanese automakers such as Toyota and Honda have maintained a stronghold in the Indonesian car market for decades. Even as Toyota, together with subsidiary Daihatsu, as well as other Japanese brands including Suzuki and Nissan account for majority of the best-selling models in Indonesia, Korean automaker KIA is steadily gaining ground in the ...
MarkPlus Indonesia WOW Brand Awards 2015 – Meet the winners in ATL!
Monday, 14 Sep 2015 19:28 PM
MarkPlus Indonesia WOW Brand Awards 2015 – Meet the winners in ATL!
That Apple enjoys an immensely strong brand equity is no news. But more enviable perhaps is Apple’s global base of die-hard fans who would never bog down with the criticism, who would go on defending their choice of smartphones and laptops at great lengths and stick on, year after year, no matter what.
Women and their love for Instagram
Friday, 11 Sep 2015 19:01 PM
Women and their love for Instagram
It’s an important month for Instagram as it rolls out advertising platform globally, enabling marketers in over 30 countries to capitalise on the photo-sharing social network’s growing popularity...
Greater exposure to global content may be advancing pay TV ownership among netizens ​
Wednesday, 9 Sep 2015 18:34 PM
Greater exposure to global content may be advancing pay TV ownership among netizens ​
That internet and Television are converging in many ways is increasingly evident, so much so that in the West, industry observers are debating whether live streaming services like Netflix should be integrated with traditional cable and broadcast channels. Supporters argue the integration is expected to significantly improve the TV viewing...
Average spending of Youth on online purchases on rise - though more cautious buying pricier items
Monday, 7 Sep 2015 18:39 PM
Average spending of Youth on online purchases on rise - though more cautious buying pricier items
As underlined by a recent Google Indonesia Consumer Barometer survey done in collaboration with online store Elevenia, online shoppers in the country continue to step up spending, despite the overall weakening macro-economic conditions. In general, a slower GDP growth coupled with currency depreciation has led to toughened economic environment...
IMF MD Christine Lagarde to Indonesian youth – “Harness the power of technology and innovation”
Wednesday, 2 Sep 2015 18:48 PM
IMF MD Christine Lagarde to Indonesian youth – “Harness the power of technology and innovation”
“I see the students and youth of today as the new generation of change agents…ushering Indonesia’s transformation” – said Christine Lagarde, International Monetary Fund (IMF) Managing Director, in a speech at the University of Indonesia yesterday (1 September 2015)...
The concept of Marketing 3.0 and how it befits Go-Jek?
Tuesday, 1 Sep 2015 10:47 AM
The concept of Marketing 3.0 and how it befits Go-Jek?
When he founded Go-Jek in the beginning of 2011, Nadiem Makarim, an Indonesian Harvard graduate, envisioned to provide a quick and practical mode of transportation to Jakartans. At the heart of the matter was Jakarta’s world-famous traffic woes, which made it quite a struggle for Nadiem to reach meetings on time, during his own consulting days...