Article & News
Over one third of youth access online financial info portals but usage still low
Thursday, 27 Aug 2015 18:31 PM
Over one third of youth access online financial info portals but usage still low
One of the deep-rooted challenges facing the financial services industry in Indonesia is the low awareness and education among a vast majority of population. A striking example of this is the apparent inability of many to differentiate between savings and investment, as revealed in a MarkPlus Insight survey last year....
LCGCs could boost car ownership among women buyers
Friday, 21 Aug 2015 19:09 PM
LCGCs could boost car ownership among women buyers
The revamped Indonesian automotive show, now called the GAIKINDO Indonesia International AUTO SHOW 2015 (GIIAS), is on and despite half a year of sluggish car sales, automakers are hoping for a lift in consumer sentiment during the second half of 2015...
 Encouraging young buyers to move beyond traditional insurance products
Wednesday, 19 Aug 2015 18:37 PM
Encouraging young buyers to move beyond traditional insurance products
A recent report from reinsurer Swiss Re stated that Asians were not ‘insured enough’ to cover for major illnesses. The report also talked about the ‘mortality protection gap’ being on rise in Asian countries, including Indonesia.
What does the ‘door-knob’ customer path mean for fitness centre chains?
Friday, 14 Aug 2015 18:07 PM
What does the ‘door-knob’ customer path mean for fitness centre chains?
Earlier this year, MarkPlus announced Indonesia WOW Brand 2015 Awards in consumer healthcare industry, picking winners in several products and services category. In the healthcare industry, based on MarkPlus WOW Marketing concept, the customer path is identified to be of a ‘door-knob’ type...
ASEAN’s first regional marketing summit to be organised in October
Wednesday, 12 Aug 2015 14:38 PM
ASEAN’s first regional marketing summit to be organised in October
The Philip Kotler Center for ASEAN Marketing (PKCAM), established in 2005, has been at the forefront with the goal of promoting regional marketing in the ASEAN region. As the countdown to AEC 2015 kicks in later this year, PKCAM will organise the first ASEAN Marketing Summit in Jakarta in the month of October...
Creative businesses thriving on Indonesia’s young and connected
Friday, 7 Aug 2015 18:11 PM
Creative businesses thriving on Indonesia’s young and connected
Back in 2011, Indonesia created a ministry to look after the country’s emerging creative industries (actually a joint portfolio with Tourism). Last year, the government announced plans to separate the creative industries and setting up a ‘Creative Economy Agency.’
Why educating women about financial products is inevitably important?
Thursday, 6 Aug 2015 18:00 PM
Why educating women about financial products is inevitably important?
Women world over may be turning more financially independent, but they typically refrain from talking money matters with their family and friends, said a study commissioned by Fidelity Investments in 2014. The top two reasons for that: women tend to feel they either ‘lack financial knowledge or experience’, or ‘not knowing where to turn for....
How e-commerce exposure affects youth consumers’ purchase intent?
Wednesday, 5 Aug 2015 14:34 PM
How e-commerce exposure affects youth consumers’ purchase intent?
Digital marketers in Indonesia are betting big on the young and smartphone-friendly population. Almost half of the 250million-large population is under 30 and in 2013-2014 alone, more than 50 million smartphones were sold in the country. Improving internet connectivity – in part due to the government push under the Broadband plan – is likely to...